Merry Christmas Box Office Collection Day 1: Sriram Raghavan's Thriller Eyes Impressive Start in 2024 Hindi Film Landscape
Sriram Raghavan orchestrates an exciting collaboration between Katrina Kaif and Vijay Sethupathi in the much-anticipated Merry Christmas, hitting 1000 screens in India today. Positioned as a potential dark horse of 2024 in the Hindi Film Industry, Raghavan, known for hits like Badlapur and AndhaDhun, aims for a hat trick with this thriller, certified U/A and clocking in at 2 hours and 24 minutes.
Pen Marudhar handles the tight release strategy, focusing on metro multiplexes. Despite lacking an advance-heavy approach, Merry Christmas relies on word of mouth for weekend success. While lacking a chartbuster like previous Raghavan films, the trailer generates curiosity. Pre-sales opened on Wednesday, with approximately 9000 tickets sold for opening day shows in top chains PVR, Inox, and Cinepolis.
Initial projections place Merry Christmas at around Rs 2 crore on the first day, banking on evening and night show walk-ins. The film's fate hinges on Saturday's collections and Monday's sustainability. A 2 crore start is likely, but success may push it towards the Rs 3 crore mark, making it a potential early 2024 triumph for the Hindi Film Industry. Audience reports, starting with Friday morning shows, will determine the film's long-term prospects. Stay tuned for updates.